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Qualification： PhD in Industrial Engineering (Purdue University, Indiana, USA)

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Experienced mentor, will speak slow in easy English, and has interacted with ESL researchers.

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1. Instructor profile

Leon is a highly published researcher, with experience in publishing research papers, books, book chapters etc. He has been on the editorial board of several journals, has been invited as a speaker, and has delivered several lectures at international conferences and research seminars. Leon can therefore help you in preparing your research papers and presenting at conferences.

More highlights:

• He is also a chartered financial analyst (CFA) who aims to combine advanced analytics and powerful psychology in human decision making to develop practical investment strategies.
• He is a recipient of the Albert Nelson Marquis Lifetime Achievement Award in the year 2017.

In addition, Leon can offer research consultation in the following specialized subject areas:

• Behavioral Finance
• Consumer Psychology
• Management Science
• Decision Science
• Industrial Engineering

Academic Positions

• 2011–Present: Editorial Advisory Board Member of the Journal: International Journal of Human-Computer Interaction.
• 2011–2019: Advisory Board Member of the Journal: Human Factors and Ergonomics in Manufacturing & Service Industries.
• 2012–2017: Scientific Advisory Board Member, International Conference on Applied Human Factors and Ergonomics.
• 2013–2015: Scientific Advisory Board Member, International Conference on Human-Computer Interaction.

Awards & Recognitions

• 2017: Albert Nelson Marquis Lifetime Achievement Award.
• 2015, 2013: President Plate Award for Individual Achievement, Discover Financial Services.
• 2011–2017: Biography included in Marquis Who’s Who in America (2011 – 2017 Editions).
• 2010: Estus H. and Vashti L. Magoon Award for Excellence in Teaching, Purdue University Student.
• 2011–Present: Member, Golden Key International Honour Society.
• 2009–Present: Tau Beta Pi National Engineering Honor Society.

Publications and Presentations Journal Articles

• Zeng, L., Proctor, R.W., & Salvendy, G. (2012). User-based assessment of website creativity: A review and appraisal. Behaviour & Information Technology, 31(4), 383-400.
• Lightner, N.J., & Zeng, L. (2011). What is still wrong with the World-Wide Web? An update after a decade. Journal of Intelligent Manufacturing, 22(1), 3-15.
• Zeng, L., Proctor, R.W., & Salvendy, G. (2011). Can traditional divergent thinking tests be trusted in measuring and predicting real- world creativity? Creativity Research Journal, 23(1), 24-37.
• Zeng, L., Proctor, R. W., & Salvendy, G. (2010). Fostering creativity in product/service development: Validation in the domain of information technology. Human Factors (Editor’s decision: Encourage revision and good chance of success).
• Zeng, L., Proctor, R. W., & Salvendy, G. (2010). Creativity in ergonomic design: A supplemental value-adding source for product and service development. Human Factors, 52(4), 503-525.
• Zeng, L., Salvendy, G., & Zhang, M. (2009). Factor structure of web site creativity. Computers in Human Behavior, 25(2), 568–577.
• Zeng, L., Proctor, R.W., & Salvendy, G. (2009). Fostering creativity in service development: Facilitating service innovation by the creative cognition approach. Service Science, 1(3), 142-153.
• Xie, J.G., Zeng, L., & Xu, X.K. (2006). Study on optimization model of railway passenger train set assignment. Railway Transport and Economy, 28(12), 75-77, (in Chinese).

Book Reviews

• Zeng, L., & Salvendy, G. (2009). (Book review) Designing the user interface: Strategies for effective human-computer interaction (5th Edition). International Journal of Human-Computer Interaction, 25(7), 707-708.
• Jun, E., Liao, H. F., Savoy, A., Zeng, L., & Salvendy, G. (2008). (Book review) The design of future things. International Journal of Human-Computer Interaction, 24(5), 520-521, and Human Factors and Ergonomics in Manufacturing, 18(4), 480-481.

Conference Proceedings

• Zeng, L., Proctor, R.W., & Salvendy, G. (2010). Harnessing the user’s mental power to enhance website creativity: The meta-design approach to web personalization. Proceedings of the 54th Human Factors and Ergonomics Society Annual Meeting, HFES, San Francisco, CA, USA, 1817-1821.
• Zeng, L., Proctor, R.W., & Salvendy, G. (2009). Integrating creativity in IT product and service development into ergonomic design practices. Proceedings of the 53rd Human Factors and Ergonomics Society Annual Meeting, HFES, San Antonio, TX, USA, 1507-1511.
• Zeng, L., Proctor, R.W., & Salvendy, G. (2009). Integration of creativity into website design. Proceedings of the HCI International 2009 Conference, Springer, San Diego, CA, USA, 769-776.
• Chang, J.L., Liao, H.F., & Zeng, L. (2009). Human-System Interface (HSI) challenges in nuclear power plant control rooms. Proceedings of the HCI International 2009 Conference, Springer, San Diego, CA, USA, 729-737.
• Zeng, L., & Salvendy, G. (2008). How creative is your website? Proceedings of the 2nd International Conference on Applied Human Factors and Ergonomics (AHFE 2008), USA Publishing, Las Vegas, NV, USA.
• Jun, E., Zeng, L., & Duffy, V. (2008). A systematic approach for introducing tablet PCs to facilitate end-user adoption of health IT. Proceedings of the 2nd International Conference on Applied Human Factors and Ergonomics (AHFE 2008), USA Publishing, Las Vegas, NV, USA.
• Xu, S., Li, Z., Zeng, L., & Salvendy, G. (2008). Uncertainty of head-related transfer function and morphologic features. Proceedings of the 2nd International Conference on Applied Human Factors and Ergonomics (AHFE 2008), USA Publishing, Las Vegas, NV, USA.
• Xu, S., Zeng, L., Li, Z.Z., Tian, C.D., & Salvendy, G. (2007). A pilot measurement of head-related transfer function blur in spatial localization. Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM2007), Singapore, 467-471.
• Xu, S., Li, Z.Z., Zeng, L., & Salvendy, G. (2007). A study of morphological influence on head-related transfer functions. Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM2007), Singapore, 472-476.

Invited Presentations

• Delivered a keynote speech on real-world behavioral finance applications to ~4,000 Discover Credit Risk Management employees. (2014)
• Invited to present work at the Center for Innovation (CFI) at Mayo Clinic, Rochester, MN. (2011)