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Leon Zeng

居住地: Indiana, USA


学歴: PhD in Industrial Engineering (Purdue University, Indiana, USA)



コミュニケーションスタイル

ESL(英語が母国語でない)研究者との交流経験がある。平易な英語をゆっくり話す。


  1. 講師略歴(日本語)
多くの研究論文や書籍の出版実績がある研究者。複数のジャーナルでの編集委員を務め、国際会議や研究セミナーでの講義実績も多数。 こうした経験から論文の準備や学会での発表についての相談に適している。

その他の経歴
  • 米国証券アナリストでもあり、高度な分析と人間の意思決定における心理学を組み合わせ、実践的な投資戦略の構築に取り組んでいる。
  • 2017年アルバート・ネルソンマーキス生涯功労賞を受賞。
下の研究領域に特化した相談にも対応可能。
  • 行動ファイナンス
  • 消費者心理
  • 経営科学
  • 意思決定科学
  • 生産工学
Academic Positions
  • 2011–Present: Editorial Advisory Board Member of the Journal: International Journal of Human-Computer Interaction.
  • 2011–2019: Advisory Board Member of the Journal: Human Factors and Ergonomics in Manufacturing & Service Industries.
  • 2012–2017: Scientific Advisory Board Member, International Conference on Applied Human Factors and Ergonomics.
  • 2013–2015: Scientific Advisory Board Member, International Conference on Human-Computer Interaction.
Awards & Recognitions
  • 2017: Albert Nelson Marquis Lifetime Achievement Award.
  • 2015, 2013: President Plate Award for Individual Achievement, Discover Financial Services.
  • 2011–2017: Biography included in Marquis Who’s Who in America (2011 – 2017 Editions).
  • 2010: Estus H. and Vashti L. Magoon Award for Excellence in Teaching, Purdue University Student.
  • 2011–Present: Member, Golden Key International Honour Society.
  • 2009–Present: Tau Beta Pi National Engineering Honor Society.
Publications and Presentations Journal Articles
  • Zeng, L., Proctor, R.W., & Salvendy, G. (2012). User-based assessment of website creativity: A review and appraisal. Behaviour & Information Technology, 31(4), 383-400.
  • Lightner, N.J., & Zeng, L. (2011). What is still wrong with the World-Wide Web? An update after a decade. Journal of Intelligent Manufacturing, 22(1), 3-15.
  • Zeng, L., Proctor, R.W., & Salvendy, G. (2011). Can traditional divergent thinking tests be trusted in measuring and predicting real- world creativity? Creativity Research Journal, 23(1), 24-37.
  • Zeng, L., Proctor, R. W., & Salvendy, G. (2010). Fostering creativity in product/service development: Validation in the domain of information technology. Human Factors (Editor’s decision: Encourage revision and good chance of success).
  • Zeng, L., Proctor, R. W., & Salvendy, G. (2010). Creativity in ergonomic design: A supplemental value-adding source for product and service development. Human Factors, 52(4), 503-525.
  • Zeng, L., Salvendy, G., & Zhang, M. (2009). Factor structure of web site creativity. Computers in Human Behavior, 25(2), 568–577.
  • Zeng, L., Proctor, R.W., & Salvendy, G. (2009). Fostering creativity in service development: Facilitating service innovation by the creative cognition approach. Service Science, 1(3), 142-153.
  • Xie, J.G., Zeng, L., & Xu, X.K. (2006). Study on optimization model of railway passenger train set assignment. Railway Transport and Economy, 28(12), 75-77, (in Chinese).
Book Reviews
  • Zeng, L., & Salvendy, G. (2009). (Book review) Designing the user interface: Strategies for effective human-computer interaction (5th Edition). International Journal of Human-Computer Interaction, 25(7), 707-708.
  • Jun, E., Liao, H. F., Savoy, A., Zeng, L., & Salvendy, G. (2008). (Book review) The design of future things. International Journal of Human-Computer Interaction, 24(5), 520-521, and Human Factors and Ergonomics in Manufacturing, 18(4), 480-481.
Conference Proceedings
  • Zeng, L., Proctor, R.W., & Salvendy, G. (2010). Harnessing the user’s mental power to enhance website creativity: The meta-design approach to web personalization. Proceedings of the 54th Human Factors and Ergonomics Society Annual Meeting, HFES, San Francisco, CA, USA, 1817-1821.
  • Zeng, L., Proctor, R.W., & Salvendy, G. (2009). Integrating creativity in IT product and service development into ergonomic design practices. Proceedings of the 53rd Human Factors and Ergonomics Society Annual Meeting, HFES, San Antonio, TX, USA, 1507-1511.
  • Zeng, L., Proctor, R.W., & Salvendy, G. (2009). Integration of creativity into website design. Proceedings of the HCI International 2009 Conference, Springer, San Diego, CA, USA, 769-776.
  • Chang, J.L., Liao, H.F., & Zeng, L. (2009). Human-System Interface (HSI) challenges in nuclear power plant control rooms. Proceedings of the HCI International 2009 Conference, Springer, San Diego, CA, USA, 729-737.
  • Zeng, L., & Salvendy, G. (2008). How creative is your website? Proceedings of the 2nd International Conference on Applied Human Factors and Ergonomics (AHFE 2008), USA Publishing, Las Vegas, NV, USA.
  • Jun, E., Zeng, L., & Duffy, V. (2008). A systematic approach for introducing tablet PCs to facilitate end-user adoption of health IT. Proceedings of the 2nd International Conference on Applied Human Factors and Ergonomics (AHFE 2008), USA Publishing, Las Vegas, NV, USA.
  • Xu, S., Li, Z., Zeng, L., & Salvendy, G. (2008). Uncertainty of head-related transfer function and morphologic features. Proceedings of the 2nd International Conference on Applied Human Factors and Ergonomics (AHFE 2008), USA Publishing, Las Vegas, NV, USA.
  • Xu, S., Zeng, L., Li, Z.Z., Tian, C.D., & Salvendy, G. (2007). A pilot measurement of head-related transfer function blur in spatial localization. Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM2007), Singapore, 467-471.
  • Xu, S., Li, Z.Z., Zeng, L., & Salvendy, G. (2007). A study of morphological influence on head-related transfer functions. Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management (IEEM2007), Singapore, 472-476.
Invited Presentations
  • Delivered a keynote speech on real-world behavioral finance applications to ~4,000 Discover Credit Risk Management employees. (2014)
  • Invited to present work at the Center for Innovation (CFI) at Mayo Clinic, Rochester, MN. (2011)

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